Canonicalization is known as the easiest way to inhibit the duplicated content. The duplicate content does not appear in your search engine with the use of canonicalization. If you add the tag ‘rel=canocial’, then the search engine knows that you have noted the duplicated content and do not want to add this content into the index.

It protects your site from the negative consequences of duplicate content. You may have heard about canonicalization. Some people don’t know the exact meaning of it. Others know the process of canonicalization, but they don’t know how to use it? You have to read the article to know the process of canonicalization. The duplicate content can also affect the SEO of your site.

What is Canonicalization?

When the search engines grab more pages of your site, this process is called “Canonicalization”. It is necessary to get a higher rank on google. If search engines grab more pages of your site, it means that these search engines are bringing more traffic to your site.

Moreover, you can stop the duplication of content through canonicalization. It is the easiest most way to prohibit the appearance of replicated content. All search engines are using the canonical tag since 2009. But some users do not know about the benefits of canonicalization. So they didn’t use it in the URLs of their site.

It happens due to a lack of knowledge. Sometimes different URLs bring you on the same page. In this way, you can use canonicalization. It will help you to avoid duplicated content. Canonicalization is one of the tricky aspects of SEO. It is important for a better quality of your page.

Google also disapproves the plagiarism. The duplicate content can negatively affect the SEO of your website. Canonicalization is the solution to the duplicate content issue.

Canonical Links

A canonical link is the tag of ‘rel=canocial’. It helps many webmasters to resolve the issues of duplicated content. The canonical link works on the specification of a URL. It also specifies a webpage’s version and the origin of the source.

Google works on many websites, analyzes the page contents, drags the many websites, and categorises the results. Google also categorizes the results through a cross-referenced database of different variables. It includes the last date of update and URLs of the page.

Canonical Links

A canonical link has a great effect on the algorithms. Other factors are also important, like the pages search engines shown to different users and the trick of phrasing the search. Even more, there should be an option to view the code of the source of any webpage in your browser.

You can also access the source code. Furthermore, click right on the page, and you will see the option of ‘view the source of page’. There will be another option of ‘Inspect element. It will also bring you to the source of a page.

After doing this, a text will appear in the new tab or a browser window. You should notice many sections with particular symbols.

<content= “A content explanation in a webpage,” = name of explanation” />

In the Hypertext Markup Language (HTML), you can call it a block of code. You will also see a canonical link in the source code if the website had canonicalized its URL. Canonical links can vary. It depends on how you use canonical links for your search consequences and arrangement of a website.

Even middle schoolers know that they should not copy, paste and own any content from a website. You must have a plan to use the canonical tags to avoid duplicate content on your website.

Why Should People Care About the Canonical Links?

If you do not have a proper setup, then two different URLs can open your website. One will open with a ‘www.’ and the other will open without it.

For example:


Although these URLs would be different in appearance, your page and content will be the same. It can create issues for search engines. Like it can create a problem for Google.

What Is Canonicalization

A search engine like Google can face the following issues from the similar URLs of one page.

The search engine doesn’t know which URL is right for one page. You cannot notice from the content which URL is right for your website. So Google gets confused about the ranking of your page. Duplicate content disrupts the higher ranking of your page on Google.

It can also forward a reg flag to the Google program known as ‘Google crawlers’. The search engine uses this program to gather data from the internet.

Google doesn’t want to show the exact two pages of a similar site (also known as duplicate content). It can create the following issues.

  • The low ranking of a website.
  • The effects of pages will become lesser because benefits may divide between the two pages.
  • Google can also select the wrong page for results. It means that the position of the page was recorded low.

You can solve this issue through the use of canonicalization. You have to add the tag of ‘rel=canonical’. It means that Google has to choose the page without this tag. It is called canonicalization. And this the process of working of canonicalization. If you have used the canonical tags, then there are chances that Google will give a higher rank to your page.

Why People Use Canonicalization?

When you create a new website or run a website, you can create the duplicated links. Even more, you don’t realize that you have created duplicate links for one page. A UTM tracking code can also create different duplicate links for your page or website.

You can find the duplicate content in the following most common places.

Variations of URL

If you are using the tracking software for your website, it can create duplicate links. Even analytical software can make duplicate links.

For example, the ‘Google Analytics’ tracking code can result in two different versions of one link of a similar website.


And if there are different versions of your website, for example, a PDF or direct version can also create the problem of duplicate links. Two links can bring you on a different map on your site.


But the pages contain similar knowledge. This is the issue of duplicate content.

Use of Split Testing

If you are using split testing between the website’s version, it can also create duplicate links. You should add the canonical tags during the split testing so you can prevent duplicate links. For example, if you are using three URLs for a page, you can add the canonical tags in two URLs.

Why People Use CanonicalizationBy doing this, your master URL will not appear in a duplicate link. In this way, your URLs will not appear as duplicate link when Google crawls other pages. The search engine follows the canonical tag. So it discards the other pages and crawls the traffic on one master page.

Product Pages in Canonicalization

If your website has different product pages and more than one links crawl the users on different parts of one page, you should use canonical tags. For example, one product page can have different links that bring the user to the same page.


In this way, you should select the master page. After this, add canonical links to other pages so you can point to the one master page. It prevents duplicate links, and Google may give a higher rank to your page.

 The appearance of WWW. Vs Non-WWW. and HTTP vs HTTPS in Canonicalization

Your website can have duplicated links. It depends on the set up of your website. You have to load all versions of your page in the browser.


If all pages do not redirect to a similar website, then your website may have issues. You can also use the tool Redirect Mapper tool to check the correctness of your setup.

The correct setup of a website should have a 1x 301 redirect and 3x URLs. One URL should no redirect all the endings, and it should also have a code of 200. If you don’t have these things, then your website has some issues.

The Ways To Handle Canonicalization With Yoast SEO

Yoast SEO is known as the best SEO Plugin for the websites of WordPress. It also helps in canonicalization and manages the links.

When you install the SEO Plugins, Yoast adds the canonical tags automatically on all other links and indexes the website’s main URL. If you have set up a URL for your page, it will be considered the main page. Other URLs will appear with canonical tags.

Ways To Handle CanonicalizationThis is the big help you may need to run your website. If you don’t want the main page as an index and want another URL as an index, then the Yoast SEO can also help you.

Open the page in which you want to add a canonical tag. After this, scroll down, and you will see the editor of Yoast SEO. You will see three options at the bottom. Moreover, choose the ‘cog’, and then the setting section will have appeared.

In this option, you have to enter the link you want to show as an index in the search engine Google. If you have not set the new link, then the default link will appear again.

It is not the index link always. You can also leave this box if the permalink is perfect as you want. So copy the link and paste it into the box. After this, click on the update button of WordPress. It is the quite easiest way to set up a primary link.

Duplicate Content and Ranking of Search Engine

Duplicate content is not good for the ranking of a search engine. In canonicalization, you have to add the canonical tag to ensure that only the primary page has indexed in Google. Try hard to prevent your page from duplicate links and content. It will help search engine to give a higher rank to your page on Google.

You can set up your site in the best way if you are an expert in canonical links. You should always look for better content that appears in the introduction.

Is 301 redirect a Better Option?

The canonical link and 301 redirects look like they have similar functions. In metrics terms, they are not similar—both help search engines to handle multiple URLs. A 301 redirect help to bring all the traffic on one page while a canonical link not.

The 301 redirect is a better option if the layout of your website has changed. It also helps in the correctness of bookmarks. If your website has different URLs and wants to bring traffic to each, use a canonical link. In this way, the canonical link will help you.

You can say that the 301 redirect is a redirect from one page URL to the other URL of the page. You should not confuse between the 301 redirects and a canonical link because the process of both is different.

Without the implementation of canonical links, your website may get the issues of duplicate links and content. It is not beneficial for your website. Check it out and resolve the duplicate link issue as soon as possible.

You should have proper knowledge about canonicalization if you are running a website. Everyone wants a higher Google ranking of their content. That’s why they give proper time to their website. In this way, people must know about the key points like canonicalization, improving their site ranking.

Some aspects are easy, like link building, keywords, and meta description. Other aspects are quite tricky. It doesn’t mean you should ignore other aspects. Leaving your site with duplicate content issues can make it vulnerable to issues of SEO and low ranking.

The visitors can understand your site’s source in a better way if you have set up canonical URLs. You can also make your content unique. It will satisfy your customers. So use canonicalization for your website to get a higher ranking on google.

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