Digital marketing is continuously growing and evolving, but some significant changes are expected in 2022. Companies and brands must not only plan for the future of digital marketing but also be ready to capitalise on it. Here are the top few digital marketing trends to watch in 2022 and how you can take full advantage of them.
Facebook’s name has been changed to Meta. While naming the parent business is sensible (remember when Google became Alphabet?), it is the decision that counts. Facebook is putting a lot of money on the Metaverse, which refers to virtual and augmented reality experiences. This is a significant wager on the web’s future.
2. Influencers Even For B2B & B2C
Influencer marketing is expected to hit $13.8 billion in 2021 and keep growing. Because the influencer is promoting the product, influencer marketing automatically convey context and relevance. Influencer marketing is still popular among B2B companies, as evidenced by Adobe, SAP, GE, and PWC.
Suggestion: Marketers should seek chances to collaborate with industry leaders.
The automated optimization of modern digital advertising is mainly based on data. New privacy rules, such as the iOS upgrade and the planned elimination of cookies, have reduced the amount of data utilised in AI.
Suggestion: Marketers should examine the impact on their advertising and take proactive measures.
4. Digital Marketers & Artificial Intelligence
Digital Marketers have to become more deliberate as automation, artificial intelligence, and machine learning take away a lot of the hard work of digital marketing. Digital marketing alternatives continue to expand.
Suggestion: Marketers must think strategically in order to focus on what drives their company’s success.
5. LinkedIn is growing tremendously
In the digital world, LinkedIn is still a growing star. Each quarter, they report significant increases in monthly active users and platform engagements. They’re also constantly releasing new features that help businesses and sites achieve greater outcomes.
Suggestion: Marketers should use LinkedIn to its full potential.
6. No More Manual SEO But Automation:
One of the oldest and most valuable kinds of digital marketing is search engine optimization. As search engines get more intelligent and contextual, marketers must concentrate less on SEO “hacks” and “tricks” and more on offering an exceptional and meaningful experience to their consumers.
Suggestion: Marketers should put less emphasis on SEO and more on providing a great customer experience.
7. Website Needs To Be More Optimized For Mobile
The majority of internet traffic is now mobile; nonetheless, most websites still lack completely mobile-optimized experiences. With the debut of Google’s Core Web Vitals site design, performance is becoming increasingly crucial.
Suggestion: Marketers should ensure that their websites are properly optimised.